The Gordon | Paddington *

Unique townhouse-style apartments in Paddington

Place naming | Creative Direction | Branding

A truly once-in-a-lifetime opportunity to own a residence in Paddington. The Gordon, named after the street and also the family that founded a Mill on the site in the 1800s, is a high-end development in the Eastern Suburbs managed by Ray White Double Bay.

Our brief: to create a brand that resonated with the development and the area. Elegant, minimalist and modern.

The logo design draws on the appearance of a worn millstone, a nod to the area’s ‘milling’ past.

19 apartments were built. 19 sold. In 19 minutes.