Calibrate Constructions

Building a new identity.

Art Direction | Visual Identity

Calibrate Constructions came to Creative Hedge via a referral, looking for a new logo and identity.

Owner Max was working as a builder/tradie but as yet didn’t have an official business… or a name for the business.

After a couple of false starts - some name changes - that actually produced some pretty cool looking logos I think, never to see daylight - We arrived at Calibrate Constructions.

With 2 ‘Cs’ in the name, we had something we could work with straight out of the blocks. A bit of to-and-fro with the client and several iterations, we refined the logo to a solid type style and a considered wire-formed ‘C’ icon. 💥